He aha ngā kōpū kawhe e whakamāia ai te kitea o te tohu mō ngā pakihi kai me ngā inu?

Te Whakamātautau i ngā Kōpī Kōhanga hei Whakamātautau Mōhine: Te Tāwhai, te Whakamāhara, me ngā Pānga i te Ao Tūmati

Me pēhea ngā Kōpī Kōhanga Whakamātautau e huri ai i ngā kiritaki hei Kaiwhakamātautau Haere o te Ingoa

Ina tātai tēnei tangata i tēnei kōpū kawhe e whai ana i tōu ingoa pakihi, ka rere mai ai ia hei kaiwhakamātua mō tōu pakihi. Ko ngā tāngata e whakamānui ana i ēnei kōpū i te tāone, i ngā whare huihui, i ngā wāhi whakamātua waka, i ngā wāhi whakamātua waka rere, e whakamānui ana i tōu tohu me tōu kupu ki ngā tāngata nui tonu i tēnei rā. Ko ngā whāinga? Ko ngā kiritaki tūmatanui e hāngai ana i tēnei rā e whai ana i ngā whakamātua o tōu ingoa pakihi e 2,100 i tēnei marama, i te wā i rere ai i te kawhe. He rite ki te whiwhi i ngā wāhi whakamātua wāhi mātua i waho, ākine kāore he utu nui. He pai ake ngā kōpū kawhe i ngā whakamātua ipurangi nui, nā te mea e kitea ana ngā tāngata i ngā wāhi pono, kāore he whakamāharahara mai i ngā tapa, i ngā whakamātua. Me whai hoki te whakamārama pai. Ko ngā tae mātā, ngā āhua rerekē, me ngā kupu e whakamārama ana i tēnei pakihi, e āki ana i te whakamārama o tōu ingoa pakihi i tēnei wā. Tāmata ngā kōpū mātā mā, me ngā whakamārama kōri. Ka mau tonu ngā whakaahua nei i ngā whakaahua mātā, kia kaha ake te whakamārama o tōu ingoa pakihi. Me tātai anō: ina hāere ngā tāngata i ā rātou kōpū e whai ana i tōu ingoa pakihi, ka whakamātua ai tōu ingoa pakihi ki ngā rōpū tāngata rerekē, ā, kāore pea i tātai i tēnei i mua, īna hāere mai ai i ngā wāhi tāone kaha, i reira āhua nui ngā tāngata e hāere mai ana.

Te Mātāpono i ngā Rākau Kōrero: Te Whakakaha o te Whakamāhara i te Ingoa o te Kamupani i te 72% i te Whakamāhara i te Ingoa o te Kamupani i te Rerekētanga (Te Ako i ngā Pāpāho o ngā Hōtahi i te 2023)

I rongo mai i tēnei āki i te Ako i ngā Pāpāho o ngā Hōtahi i te 2023, kua kitea ngā kamupani i whakamāhi i ngā kōpū kawhe kawhe kia rerekē tonu i te ono marama, kua piki ake te whakamāhara i te ingoa o te kamupani i te 72% i ngā wāhi i whakamāhi i ngā kamupani kāore i te rerekē, i ngā wāhi i whakamāhi i ngā kamupani kāore i te rerekē, i ngā wāhi i whakamāhi i ngā kamupani kāore i te rerekē. I ngā wā i whakamāhara ai ngā tāngata i te ingoa o te kamupani i raro i ā rātou anō, kāore i te whakamāhara i ngā wāhi, i piki ake te huinga o ngā whakamāhara mai i te 18% ki te 31% i ngā rōpū āki. Ko te whakamāhi i te āhua o ngā kōpū kawhe i ngā wāhi maha hoki he mea nui, i whakakaha hoki i te whakamāhara i te 40% i te wāhi. He mea hāngai hoki te āhua o ngā whakamāhara nei i ngā putanga o te whakamāhara. I ngā wāhi i whakamāhara ai ngā kiritaki i te ingoa o te kamupani i te 50% o ngā wā, kua piki ake ngā whakamāhara i te 19% i ngā wāhi ānō. Nō reira, he mea e kitea ana ngā kōpū kawhe, he mea hoki e whakamāhara ana, ā, he mea hoki e whakakaha ana i ngā hua o ngā hoko i ngā wā e tika ana.

Te Whakamāngai ā-Stratējia i ngā Kōpū Kāpī: Ngā Whakamātātutanga ā-Rohe e Whakarahi ana i te Rōpū Kaiwhakamāhi me ngā Uara

He aha ngā Kōpū Kāpī ā-Whakamātātutanga i whakarahi ai i ngā Tāruatanga ā-Pūrua me te Whakamāhi o te Hapori

Ko ngā pakihi ā-rohe e taea ana te whakamāhinga i ō rātou hoko ā-rā i te wā hāngai mai i te mahi tahi i ngā kapa kawhe. Whakaarohia ngā mea e happening ana i te wā e tāwhai ana he kafé me tēnei pākākī i ō rātou tohu i tēnei kapa kawhe. I tēnei wā, ka tūhono ngā kiritaki mō ngā wāhi e rua, ā, kāore he utu hou hei whakamātautau i ngā whakamātautau. Ko ngā tau e whakapātata ana anō hoki. Ko ngā tāngata e kite ana i tēnei tohu i ngā kapa kawhe e tāwhai ana, ka tātai ai i ngā wāhi e rua i te 23% ake i ngā wā kua oti, i runga i ngā whakamātautau mai i Local Commerce Insights i tēnei tau kua pahure. He mea anō hoki e happening mai i tēnei wā. I te wā e kitea ana ngā pakihi e mahi tahi ana, ka hangaia he whakaaro mō te tautoko i te hapori, ā, ko ngā kiritaki e whai ana i tēnei. Me whakaaetia, mēnā he kafé tino pūmau te tāwhai i tēnei pākākī tino pai, ka whakaaro ngā tāngata he pai tonu ngā wāhi e rua. Kāore ngā kapa kawhe nei i te noho i te wāhi anō. Ka haere mai i te tāone katoa – kei ngā takotoranga o ngā tāngata i ngā whare herehere, kei ngā pukapuka o ngā ākonga, ā, āki hoki i ngā waka ā-hapori me ngā waka rere. Arā, he whakamātautau kore-utu i ngā wā katoa, ā, he pūkenga tino pai mō ngā kaitohu pakihi iti e tirotiro ana i ō rātou pūtea.

Tātai Tārai: Me pēhea te whakamāhi o te kōpae kawhe e tēnei hākari ā-motu me tēnei kāfe i whakamāhi ai i te whakamāngōnga o ngā haerenga ki ngā wāhi e rua

I te wā i tāwhai ai tēnei hāngā kai o te rohe i tēnei kāfē āki, i whakaatu mai tēnei i te aha te pūhāhā o te whakamātau i te whakamātau i ngā ingoa kōrero. I tahi ngā rāua i ngā kōpae kawhe āhua rerehua e whāia ana ngā ingoa kōrero o ngā rāua, ā, i tīmata ai ngā rāua i te whakarere i ēnei i ngā wāhi katoa i mahi ai ngā rāua. I muri i ngā toru marama, i tātai ai ngā tau, i whakaatu mai i tēnei he whakamārama māmā—kāore he whakamārama i te nui o ngā tāngata e haere mai ana i tēnei wāhi ki tēnei wāhi. Ko ngā tāngata e whiwhi ana i ngā kawhe āhua rerehua nei, e haere mai ana ki tēnei wāhi atu i te wāhi atu i te nui ake i ngā kiritaki ōrite, ā, kāore i tāwhai i tēnei ingoa kōrero anake. He mea hoki hei whakamārama ko tēnei whakamātau i whakamātau ai i tēnei whakamātau i tēnei hapori. I whakamātau ngā tāngata i ngā rārangi pāpāho kia kōrero mō tēnei, i whakamātau ai i ngā whakaahua o te wairua o tēnei āki, ā, i āki ai i ngā whakaahua pai i tēnei rohe. I kite ngā kaiwhakamahi pūtea i tēnei mea hoki—ka piki ake ngā huinga hauā o ngā kiritaki i te wā i haere mai ai ngā tāngata ki ngā wāhi e rua, ā, ko te whakamātau o ngā kiritaki i piki ake i te nui o ngā wāhi katoa.

Ngā hua matua i tātaihia:

Te whakamahinga o ngā kōpū kawhe: Te hanga i te whakaahua i wāhi atu i te tohu

Te whakamahinga o ngā āhua, te whakamātautau i ngā tae, me ngā whakamātautau o ngā whakamātautau hei kaiwhakamārama tuanui o te tohu

I te wa e hoahoa ana i ngā kapu kawhe o runga, me whakaaro ngā waitohu ki tua atu i te mea e kite ana te iwi. He mea nui hoki te ite. Ko ngā ringa, ko aua kōpae iti i runga i te hapū, ko ngā tohu rānei i whakairohia, he karere katoa e tukuna ana, me te kore e kī he kupu. Ko ngā mata matte e whakaaro ana ki te tangata kia mātao, kia atawhai, i te mea ko ngā mata maramara e karanga ana i te papai me ngā mea papai. E kōrero ana hoki ngā tae. Ko ngā kōwhai me ngā kaakaariki mahana e tuku ana i taua āhua tūturu, e mea ana i ngā kiritaki kia mōhio he hononga ki te taiao. I te taha o muri, he ma, he hou hoki ngā hoahoa pango me te ma, he mea e pā ana ki ngā waitohu mohio, kāore he kupu. I kitea e tētahi pūrongo tata nei mai i te tau 2024 e tata ana ki te whitu o te tekau o ngā tāngata e hono ana i ētahi tae ki ngā uara o te waitohu i mua noa atu i te pānui i tētahi mea i tuhia ki runga i te kapu. Kaua hoki e wareware ki ngā tikanga tā. Ko te whakaoti UV e puta ana ngā tohu tauwhiro ki a tātou, i te wā e tāpiri ana te pepa whakarewa i te māramatanga anō e kī ana "he mea motuhake tēnei". Ko ēnei taipitopito katoa ka huri i ngā kapu kawhe noa hei mea e warewarehia ana, e āwhina ana i ngā waitohu kia mau tonu ki ō tātou hinengaro i ia wā ka mau i tētahi.

Te Rākau o te Instagram: Ina he iti ngā whakamātautau i ngā kōpū kawhe kōhī i te rārangi, ka pāhua te whakamāmā o te tohu tāpoi

Ko ngā kōpū mārama, e tātai ana i te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai ana ki te whakaahua, e hāngai......